04.12.2020, 9-16 Uhr, Universität zu Köln, Advanced Management Certificate Programme
Successful companies tell stories. Successful entrepreneurs as well. In a media world, whose offerings have to compete for the attention of their audience, storytelling plays a growing role in corporate PR and marketing. „Storytelling“ as an emotional communication instrument inspires and involves a team. Learn, how you as a leader can use the art of storytelling yourself and apply it profitably in your team.
The secret success of stories, the skills you need to inspire others with storytelling and the possibilities you have, this workshop will show you through numerous success stories and important background information from 25 years of storytelling. Above all, you will have the opportunity to learn about your own potential as a storyteller through practical exercises.
For further information and contact see the page of University of Cologne Business School